Refy Beauty: Experiential Retail & Digital Engagement
Refy Beauty: Experiential Retail & Digital Engagement
In 2024, we partnered with Refy Beauty to redefine customer experiences through two innovative projects:
• Experiential Retail Space at Selfridges: Designed Refy’s first immersive retail space with dynamic seasonal themes (summer, fall, winter) that blended storytelling, aesthetics, and functionality. The installation attracted significant foot traffic, establishing Refy as a leader in beauty retail innovation.
• Refy World – Royalty Program Campaign: Created a digital campaign for Refy’s loyalty program, combining minimalist design with vibrant, interactive visuals. The initiative boosted customer engagement, deepened loyalty, and strengthened Refy’s global digital presence.
These projects showcase how design and strategy can transform customer interactions both in-store and online.
