Refy Beauty:Immersive Retail & Digital Engagement
Since 2024, MUE Studio has been collaborating with Refy Beauty on a series of immersive projects designed to enhance customer engagement and elevate the brand’s presence in both retail and digital spaces.
Project 1: Refy Space at Selfridges
MUE Studio designed Refy Beauty’s first immersive retail experience at Selfridges, London, transforming the space into a dynamic, seasonally evolving environment. Inspired by seasonal storytelling, the space seamlessly blended lighting, textures, and spatial design to create a fresh and engaging shopping experience year-round. By carefully crafting a visual journey that aligned with Refy’s minimalist yet bold identity, the installation became a standout activation in beauty retail, drawing significant foot traffic and reinforcing Refy’s position as an industry innovator.
Key Highlights:
Seasonal Storytelling – Developed distinct summer, fall, and winter themes to create an ever-evolving retail experience.
Immersive Spatial Design – Integrated lighting, textures, and material selections to enhance brand identity and customer interaction.
Retail Innovation – The space became a highly engaging destination, setting a new standard for experiential beauty retail.
High-Impact Visual Strategy – Designed a visually cohesive environment that merged beauty, storytelling, and spatial experience.
Project 2:Refy Beauty World – Royalty Program Campaign
Alongside the Selfridges activation, MUE Studio led the creative direction for Refy World, a loyalty-driven digital campaign designed to deepen customer relationships and maintain brand continuity across all platforms.
Through interactive storytelling, personalized engagement, and digital design innovation, the campaign connected Refy’s online and offline presence, reinforcing its brand identity and strengthening customer loyalty.
Key Highlights:
Cohesive Brand Experience – Designed campaign visuals and interactive elements that aligned with Refy’s retail experience, ensuring brand consistency across all touchpoints.
Personalized Digital Engagement – Created a loyalty program campaign with exclusive digital rewards and interactive features.
Cross-Platform Success – Unified Refy’s presence across in-store and digital channels, fostering deeper brand engagement.
Tech-Driven Approach – Leveraged 3D rendering and interactive design platforms to enhance storytelling and consistency.
